Inside the mind of the money man

A 5-minute NotCon talk on commissioning ideas by Tom Dolan

Competitive Advantage

• Original
• Cheaper
• Faster
• Better
• Increased revenue

Value for money

• Can we afford them
• Can we afford our bit
• What will it cost us to manage them to the point where we get to do our bit?

Deliverability

• Do we know what we're getting
• Do we think they can deliver
  • at all
  • on time
  • to budget
  • something resembling what we've just been sold

Cost per user hour

A nice graph of how we see audience use and value

Jon Drori's 6 principles for a good interactive experience

• Defined
• Fresh
• Immersive
• Transformative
• Accessible
• Substantial